Susan Gabriel Potter is the second generation to take the helm of Bob Gabriel Co. Insurance, founded by her father, the late Bob Gabriel.

“When you love what you do, you do it well,” was the motto of founder Bob Gabriel. Susan Potter is steering the company on the same course as her father, guided by the principles of integrity, loyalty and service both to her clients and to her community.

Susan earned her Bachelors degree at California State University Long Beach, with a dual major in Education and Psychology, and a minor in Business. Upon graduation, she worked in the Education field for a period of time before deciding to join the family business in 1983.

Susan now leads a team of dedicated professionals, all of whom strive to provide the finest personal customer service, while ensuring that their clients are properly protected.

Susan is very proud to be among the Family-Owned businesses in Santa Monica. Her husband, Pat Potter, a graduate of Loyola and her son, Bryan Potter, a graduate of the University of San Diego are part of the management team. Together they will continue the philosophy of outstanding service and community involvement.

Professional Associations:

  • Independent Insurance Agents & Brokers Association of Los Angeles
  • Association of Insurance Professionals
  • IBA West

Community Activities:

  • Board Member of the Santa Monica Chamber of Commerce
  • Board Member of the SMC Associates
  • Member of the Santa Monica History Museum
  • Member of the Rotary Club of Santa Monica

A native of California, Susan was born and lives in Santa Monica with her husband Pat Potter. She has two sons, Patrick M. Potter and Bryan R. Potter

Contact Number:

  • 310-993-0094

PAT POTTER, Managing Partner

Pat graduated from Loyola Marymount University. He began his career in Property & Casualty Insurance with Bob Gabriel Co. in 1972 and soon fell in love with his profession.

Pat is well recognized within the business and insurance communities for his strong skills in risk management, claims management, and loss control. Pat is an expert in workers’ compensation and has worked successfully with many clients in helping them reduce their worker’ compensation costs. He holds himself to the standard that agents need to be the best in their field to help businesses during these economically challenging times.

“When you love what you do, you do it well,” was the motto of founder Bob Gabriel. This principle continues to be the cornerstone of Bob Gabriel Co. Insurance. Integrity, loyalty, and excellence in service are very important to Pat. He holds himself and his team to these principles.

Pat has served on many Insurance Advisory Committees as well as being dedicated to his community and has served on his local chamber of commerce and youth organizations.

Contact Number:

  • 310-994-8044


Bryan Potter is a graduate of the University of San Diego. He is the grandson of the Founder, Bob Gabriel and son of the Principal, Susan Potter and is third generation to go into the business of Insurance.

Before joining the agency Bryan successfully completed the CLCS program. Students completing the program have demonstrated extensive knowledge in a critical functional area of property and casualty insurance practice and insurance policy coverage.

Bryan maintains a large and stable book of business while contributing in a management capacity as well.

Bryan is very involved in his community that he was born and raised in. He attended Franklin Elementary School, Lincoln High and Santa Monica High School. In his free time he loves to play golf and volunteers in sport programs.

Contact Number:

  • 310-994-9924

Serving Our Customers Since 1936